Anna, owner Artipoppe | Answers for every what, why, when, where and how

Bijgewerkt: 11 okt 2018


An interview with Anna (owner of Artipoppe) about motherhood.


Anna at home | Picture by Ellen van Bennekom, Vogue Living

How did motherhood change your life?

I experienced, for the first time during my pregnancies, that the soul is a separate thing from the body. Since spirituality has become a big part in my life and is the main drive for a lot of the things I do.


What’s the full name of your children and how old are they? Paco (8), Livvi (6), Karel (4) and Sofia (1).


How do you create a balance between your work and family life? I am always juggling (and struggling) Artipoppe and the sake of my children and family life. The balance is usually quite off.


I would love to be part of other cultures for a while, together with my family. To learn about the differences and similarities we humans have wherever on the planet we may have been born.

Anna together with her children | Picture by Ellen van Bennekom, Vogue Living

When you get a quiet moment, what do you like to do most?

I usually only recognise the quiet moments once they are over. However, I fantasise about endless reading, painting and horseback riding.

What is one thing you hope to teach your children?

That they are being loved, unconditionally.

What is your best piece of advice for (new) moms?

Throw away the clocks.


If you could take your dream vacation, where would you go and what would you do? I would love to be part of other cultures for a while, together with my family. To learn about the differences and similarities we humans have wherever on the planet we may have been born.


Anna together with her children | Picture by Ellen van Bennekom, Vogue Living

About Artipoppe

After the birth of her second child, Anna van den Bogert envisioned what would change not only her life but the life of many mothers worldwide.. Motherhood is demanding in current society. With “back in shape” as the new mantra, and personal growth measured by career progress, still the kids should be happy and healthy at all times. Motherhood is a joy, but for a lot of women it is also a struggle. New mothers often feel isolated and lonely. A few reasons are exhaustion, practical reasons around baby sleep and feed times keeping them at home, anxiety to talk about experiences for fear of being judged, the feeling they lose their identity and lack of time to care for themselves after giving birth. Anna founded Artipoppe. Artipoppe is a lifestyle, more than a baby carrier. We unite women. We inspire them to follow their instincts and accept their imperfections. An Artipoppe Baby Carrier is a way to keep your identity, to demonstrate self-confidence, to feel beautiful and to show the world you care, not only about your baby (research has proven that baby’s who are worn cry less, are healthier and develop better) but also about yourself and others. Baby wearing is a great solution for staying mobile. Taking your baby everywhere is practical and satisfying for both baby and mother. Keep them close and be beautiful. Visit Archive Store at Frederiksplein 16-18 in Amsterdam to try and feel Artipoppe.

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